Katie McCririck - Creative Media

Podcast plan and research from KatieLouiseMcCririck1

 I did research into videography (shots, shot sizes etc) so that I could extend my knowledge into the subject to make the production process easier, also wanting to do this research so when it came to analyzing media I could analyze the visual aspects of it. I also felt it would give me a better understanding of why directors used the shots they used and how certain videography elements are done to have an impact on an audience. Initial videography research from KatieLouiseMcCririck1

I conducted some research into existing products so that I could get a better idea or the codes and conventions of a typical advert as well as the fact that it gave me a better idea of how I should create an advert and what I could create around mental health seeing as I watched an advert on mental health. Market research is essential as it is used to help a company understand what their competitors are making and how they could make their product better than their own. I did this research so I could deconstruct adverts that were already on the market and apply this research to my own future work. https://youtu.be/jBS7v-v5oMo https:// www.youtube.com / watch?v =c8R4EhrAgXY https:// www.youtube.com / watch?v =m7MF3aW4WmE S mile campaign market research from KatieLouiseMcCririck1

 I did this research on short form and long form seeing as we would potentially be creating a video for the canon campaign and we are making an advert for the smile campaign. This research helped me for both smile and canon as it helped me with the analysis of videos/pieces of media. Short form Work from KatieLouiseMcCririck1 Videos Included in the work:

 I had done this research so that I could expand my knowledge in this subject area. This was important as it meant when it came to me doing my research into other products on the market it would be easier for me to analyze them as well as analyzing my own product during the post production process. Low-key lighting from KatieLouiseMcCririck1

I did some research into existing products into video artists just so that I could potentially use it as some kind of inspiration within my own work. Research from KatieLouiseMcCririck1

I did this research into the client as it is a vital part of making a product for someone as we need to know the views and values of a company to ensure that the product we are making is suitable for them. I also did this as it helped me research the area of what they wanted me to make a product around, looking up and analyzing articles/their contents around different kinds of Journeys to give me ideas for my own products. It was also so I had a clear outline of what my target audience was and what issues I needed to keep in mind when creating a product for said target audience. Canon brief campaign from KatieLouiseMcCririck1

I did these reviews on three different podcasts so that I could look into the structure and codes and conventions of podcasts in general as well as looking specifically into diiferent genres of podcasts so I could get some potential ideas for what I wanted to do within my own advert. I felt this research would make the production process easier. Podcast reviews from KatieLouiseMcCririck1

I did this research into the client as it is a vital part of making a product for someone as we need to know the views and values of a company to ensure that the product we are making is suitable for them. I also did this as it helped me research the area of what they wanted me to make a product around, looking up and analyzing articles/their contents around mental health, stress and the mental health epidemic based in the North East. It was also so I had a clear outline of what my target audience was and what issues I needed to keep in mind when creating a product for said target audience. Smile campaign brief 1 from KatieLouiseMcCririck1

  Media work from KatieLouiseMcCririck1