Smile Campaign - Market Research

I conducted some research into existing products so that I could get a better idea or the codes and conventions of a typical advert as well as the fact that it gave me a better idea of how I should create an advert and what I could create around mental health seeing as I watched an advert on mental health. Market research is essential as it is used to help a company understand what their competitors are making and how they could make their product better than their own. I did this research so I could deconstruct adverts that were already on the market and apply this research to my own future work.


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