Journeys Campaign Research


I did this research into the client as it is a vital part of making a product for someone as we need to know the views and values of a company to ensure that the product we are making is suitable for them. I also did this as it helped me research the area of what they wanted me to make a product around, looking up and analyzing articles/their contents around different kinds of Journeys to give me ideas for my own products. It was also so I had a clear outline of what my target audience was and what issues I needed to keep in mind when creating a product for said target audience.

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